This week, Georgina and Tom hit the road together, racing around London during Frieze Week to take the temperature of the city’s art fairs, from the biggest behemoths to the scrappy upstarts.
They start at Minor Attractions, a young, hipstery fair held in a Fitzrovia hotel, where co-founder Jacob Barnes makes the case for the hotel-fair model and building a year-round community rather than a once-a-year event. Then to Frieze London itself, where CEO Simon Fox reveals a surprising truth about where the fair’s money really comes from — and Tom and Georgina ask whether, in the Ari Emanuel era, Frieze has lost its edge. Along the way: Frieze Masters, the glossy new London Invitational in a five-star Mayfair hotel (and whether anyone there knows it’s happening), the energetic Latin American newcomer Paraíso, and Fair Play, a “gallery-free” fair whose promise to help artists Tom and Georgina put firmly under the microscope.
A whistle-stop tour of who art fairs are really for, why so many don’t let you simply buy and walk away, and whether Frieze still deserves its crown.
Enjoy!
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